Privacy statement

Microsoft Store Privacy statement

Last updated: August 2013

Microsoft is committed to protecting your privacy. This privacy statement applies to the data collected by Microsoft through its Microsoft Stores, including the Microsoft Store websites that specifically point to this privacy statement (the “Site” or “Website”) and its Microsoft Store retail locations that specifically point to this privacy statement (the “Store,” collectively the “Microsoft Stores”). This privacy statement does not apply to other online or offline Microsoft sites, stores products, or services. Similarly, this privacy statement does not apply to the products or services that you may purchase through the Store or the Website, unless those products and services specifically reference this privacy statement.

Collection of Your Information

We will ask you when we need information that allows us to contact you. The personal information we collect may include your name, email address, phone number, and postal address. We may also collect demographic information, such as your ZIP or postal code, age, gender, preferences, interests and favourites. If you choose to make a purchase or sign up for a paid subscription service, we will ask for additional information, such as your credit card number and billing address which is used to create a billing account. If you choose to participate in these activities, we may also collect information from you that you provide in response to surveys or that you provide in connection with a contest. In our Stores, we may use video surveillance for safety and loss prevention purposes. We may also use video footage for analytical purposes.

We may collect information about your visit to the Store or the Website. For example, we may use Web site analytics tools to retrieve information from your browser, including the site you came from, the search engine(s) and the keywords you used to find our Website, the pages you view within the Website, your browser add-ons, and your browser's width and height. Additionally, we collect certain standard information that your browser sends to every Web site you visit, such as your IP address, browser type and language, access times and referring Web site addresses. We may use information from your browser, such as language choice, to improve your customer experience, for example by making our Website accessible to you in your preferred language where possible.

In order to offer you a more consistent and personalized experience in your interactions with Microsoft, information collected through one Microsoft service may be combined with information obtained through other Microsoft services. We may also supplement the information we collect with information obtained from other companies. For example, we may use services from other companies that enable us to derive a general geographic area based on your IP address in order to customize certain services to your geographic area.

To sign in to the Website, you will be asked to enter an e-mail address and password, which we refer to as your Microsoft account (formerly known as Windows Live® ID). After you create your Microsoft account, you can use the same credentials to sign in to many different Microsoft sites and services, as well as those of select Microsoft partners that display the Microsoft account logo. By signing in on one Microsoft site or service, you may be automatically signed in when you visit other Microsoft sites and services. To learn more about how your credential information is used when you sign in to participating sites, please read the Microsoft Online Privacy Statement at may also use GeoIP or Geo Location mapping each time you visit the Website to help automatically direct you to the specific Microsoft Store Website intended for your location, but we do not store this information as part of your account information.

Use of Your Information

The information collected in the Store or on the Website will be used to operate the Store and the Website and to provide the service(s) or carry out the transaction(s) you have requested or authorized, to include sending you a reminder if you have items in your shopping cart. We may also use this information to provide customer support, to facilitate returns and exchanges, to respond to questions or complaints, to conduct customer surveys, to detect and prevent fraud and for other purposes described in this Privacy Statement.

In support of these uses, Microsoft may use your information to provide you with more effective customer service, improve the Store or the Website and any related Microsoft products or services, perform statistical analysis, and make the Website easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Website to your particular preferences or interests.

We may use your information to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, with your permission, we may send you information about Microsoft Store products, services, events and promotions, as well as the same information for other Microsoft products and services. Also with your permission, we may share your personal information with Microsoft partners so they may send you information about their products and services. Microsoft might use your email address.

Microsoft occasionally hires other companies to provide limited services on our behalf, such as Web site hosting, packaging, mailing, surveys and delivering prizes, answering customer questions about products and services, and sending information about our products, special offers, and other new services. We will only provide those companies the personal information they need to deliver the service. They are required to maintain the confidentiality of the information and are prohibited from using that information for any other purpose.

We may access or disclose information about you, including the content of your communications, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of Microsoft or our customers, including the enforcement of our agreements or policies governing your use of the services; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of Microsoft employees, customers or the public. We may also disclose personal information as otherwise permitted by law and as part of a corporate transaction such as a merger or sale of assets.

Information that is collected in the Store or on the Website may be stored and processed in the United States or any other country or region in which Microsoft or its affiliates, subsidiaries, or service providers maintain facilities. Microsoft abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.

Control of Your Personal Information

Except as otherwise described in this statement or with your permission, personal information you provide to Microsoft in connection with the Store or on the Website will not be shared outside of Microsoft and its controlled subsidiaries and affiliates.

You can stop the delivery of future promotional e-mail from Microsoft sites and services by following the specific instructions in the e-mail you receive. You may also make choices about the communications you receive through the Website by signing into your Microsoft Store account and modifying your contact settings. For Store communications, you may modify your contact preferences by notifying the Store directly.

In the event that you return any product or item, you are responsible for deleting all stored personal information and content before your return it.

Please be aware that this privacy statement and any choices you make in the Store or on the Website will not necessarily apply to personal information you may have provided to Microsoft in the context of other, separately operated, Microsoft websites, products or services.

Access to Your Personal Information

You can review and edit the personal information you provided at the Website by signing into your Microsoft Store account. In order to help prevent your personal information from being viewed by others, you will be required to sign in with your Microsoft account credentials (e-mail address and password).

Security of Your Information

At Microsoft, we take the security of your personal information very seriously. We use a variety of security technologies and procedures in our Stores and on our Websites to help protect your personal information from unauthorized access, use, or disclosure. For example, for our Website, we store the personal information you provide on computer servers with limited access that are located in controlled facilities. Additionally, if we transmit sensitive personal information (such as a credit card number) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Cookies & Similar Technologies

Most Microsoft web sites use "cookies," which are small text files placed on your hard disk by a web server. Cookies contain text that can be read by a web server in the domain that issued the cookie to you. That text often consists of a string of numbers and letters that uniquely identifies your computer, but may contain other information as well. Here is an example of the text stored in a cookie that Microsoft might place on your hard disk when you visit one of our web sites: E3732CA7E319442F97EA48A170C99801

We may use cookies for:

  • Storing your Preferences and Settings. If you enter your city or postal code to get local news or weather information on a Microsoft site, we may store that city or postal code in a cookie so that you will see the relevant local information when you return to the site. This can save you time by eliminating the need to repeatedly enter the same information every time you visit the site.
  • Sign-in and Authentication. When you sign in to a site or service using your Microsoft account, we store your unique ID number, and the time you signed in, in an encrypted cookie on your hard disk. This cookie allows you to move from page to page at the site without having to sign in again on each page. When you sign out, these cookies are deleted from your computer. We also use cookies to improve the sign-in experience. For example, your e-mail address may be stored in a cookie that will remain on your computer after you sign out. This cookie allows your e-mail address to be pre-populated, so that you will only need to type your password the next time you sign in. In addition, we use cookies to store items in your Shopping Cart between visits. If you are using a public computer or do not want this information to be stored, you can select the appropriate radio button on the sign-in page, and this cookie will not be used.
  • Targeted Advertising When we display online advertisements to you, we will place one or more persistent cookies on your device in order to recognize your device each time we display an ad to you. Because we serve advertisements on our own web sites as well as those of our advertising and publisher partners, we are able to compile information over time about the types of pages, content and ads you, or others who are using your computer, visited or viewed. This information is used for many purposes, for example, it helps us try to ensure that you do not see the same advertisements over and over again. We also use this information to help select and display targeted advertisements that we believe may be of interest to you. You can find more information about this use of cookies, including how to opt out of receiving targeted advertising from Microsoft, in Microsoft Advertising Privacy Statement.
  • Site Analytics We may use cookies to count the number of unique visitors to a web page or service or to develop other aggregate statistics about the operations of our sites and services. These analytics help us operate and improve the performance of these sites and services.

    Some of the cookies we commonly use are listed in the following chart. This list is not exhaustive, but it is intended to illustrate some of the reasons we set cookies. If you visit one of our web sites, the site may set some or all of the following cookies:

    Cookie nameDescription
    MUIDIdentifies unique browsers to Microsoft sites. It is used for advertising, site analytics and other operational purposes.
    ANONContains the ANID, a unique identifier used to help identify which ads a user may like. It is also used to preserve a user’s choice to opt out of behaviorally targeted ads from Microsoft, if the user has chosen to associate the opt-out with his or her Windows Live ID.
    CCContains a country code as determined by reverse IP address lookup.
    Windows Live ID authenticationAuthentication cookies (e.g., RPSTAuth, MSNRPSAuth, KievRPSAuth) used when a user signs in with a Windows Live ID.
    NAPContains an encrypted version of the user’s country, ZIP code, age, gender, language and occupation, if known, based on the user’s Windows Live profile.
    MHAppears on co-branded sites where Microsoft is partnering with an advertiser, this cookie identifies the advertiser so the right ad is selected.
    ACH01Maintains information about which ad and where the user clicked on the ad.
    TOptOutIndicates that the user has indicated he or she does not want to receive behaviorally targeted ads delivered by Microsoft.

    In addition to the cookies Microsoft may set when you visit our web sites, third parties may also set certain cookies on your hard drive when you visit Microsoft sites. In some cases, that is because we have hired the third party to provide certain services on our behalf, such as site analytics. In other cases, it is because our web pages contain content or ads from third parties, such as videos, news content or ads delivered by other ad networks. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your hard drive.

How to Control Cookies

  • Browser Controls to Block Cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to block cookies.

    For example, in Internet Explorer 9, you may block cookies by taking the following steps:

    1. Click “Tools” and then select “Internet Options”
    2. Click the “Privacy” tab at the top of the window
    3. Move the slider up or down to select the types of cookies you wish to block

    Instructions for blocking cookies in other browsers are available at

    Please be aware that if you choose to block cookies, you will not be able to add items to your shopping cart, proceed to checkout, or sign in or use other interactive features of Microsoft sites and services that depend on cookies, and some advertising preferences that are dependent on cookies may not be able to be respected.

  • Browser Controls to delete cookies. If you accept cookies, you can delete them later.

    For example, in Internet Explorer 9, you may delete cookies by taking the following steps:

    1. Click “Tools” and then select “Internet Options”
    2. On the “General” tab, under “Browsing History,” click the “Delete” button
    3. On the pop-up, select the box next to “Cookies”
    4. Click the “Delete” button

    Instructions for deleting cookies in other browsers are available at

    Please be aware that if you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

  • Browser Controls for “Do Not Track” and Tracking Protection. Some newer browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the web sites you visit indicating that you do not wish to be tracked. Those sites may continue to engage in activities you might view as tracking even though you have expressed this preference, depending on the sites’ privacy practices.

    Internet Explorer 9 has a feature called Tracking Protection that helps prevent the web sites you go to from automatically sending details about your visit to third-party content providers. When you add a Tracking Protection List, Internet Explorer will block third-party content, including cookies, from any site that is listed as a site to be blocked. By limiting calls to these sites, Internet Explorer will limit the information these third-party sites can collect about you. And when you have a Tracking Protection List enabled, Internet Explorer will send a Do Not Track signal or preference to the web sites you visit. For more information about Tracking Protection Lists and how to find them, please see the Internet Explorer privacy statement or Internet Explorer Help.

  • Advertising Opt-Out Controls Because cookies may be used for many purposes, users who object to behaviorally targeted advertising may choose to accept cookies but opt out from that particular use. Companies in the online advertising industry have developed guidelines and programs to help protect users’ privacy, and these industry programs include web pages you can visit to opt out from receiving behaviorally targeted advertisements from all participating companies (including Microsoft). These pages include:
    1. Digital Advertising Alliance (DAA) Consumer Choice Page:
    2. Network Advertising Initiative (NAI) Opt-Out Page:

    Individual advertising companies may also offer their own opt-out capabilities plus more advanced advertising choices. For instance, Microsoft’s advertising preference and opt-out controls are available at Please note that opting out does not mean that you will stop getting ads or see fewer ads; however, if you do opt out, the ads that you receive will no longer be behaviorally targeted. In addition, opting out does not stop information from being collected.

Our Use of Web Beacons

Microsoft web pages may contain electronic images known as web beacons - sometimes called single-pixel gifs - that may be used to help deliver cookies on our sites, let us count users who have visited those pages and deliver co-branded services. We may include web beacons in our promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon.

We may also work with other companies that advertise on Microsoft sites to place web beacons on their sites or in their advertisements to let us develop statistics on how often clicking on an advertisement on a Microsoft site results in a purchase or other action on the advertiser's site.

Finally, Microsoft sites may contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other web site operations. These web beacons may allow the third parties to set or read a cookie on your computer. We prohibit third parties from using web beacons on our sites to collect or access your personal information. Nevertheless, you may be able to opt out from data collection or use by these third-party analytics companies by clicking the links for each of the following analytics providers:

Other Similar Technologies

In addition to standard cookies and web beacons, web sites can use other technologies to store and read data files on your computer. This may be done to maintain your preferences or to improve speed and performance by storing certain files locally. But, like standard cookies, it can also be used to store a unique identifier for your computer, which can then be used to track behavior. These technologies include Local Shared Objects (or “Flash cookies”) and Silverlight Application Storage.

  • Local Shared Objects or “Flash cookies.” Web sites that use Adobe Flash technologies may use Local Shared Objects or “Flash cookies” to store data on your computer. Note that the ability to clear Flash cookies may or may not be controlled by your browser setting for standard cookies as that may vary by browser. To manage or block Flash cookies, go to
  • Silverlight Application Storage. Web sites or applications that use Microsoft Silverlight technology also have the ability to store data by using Silverlight Application Storage. To learn how to manage or block such storage, visit Silverlight.

Display of Advertising

Many of the Web sites and online services we offer, as well as those of our partners, are supported by advertising. Through our ad delivery platform, we may display ads on our own sites and the sites of our advertising partners.

When we display online advertisements to you, we will place a persistent cookie on your computer in order to recognize your computer each time we display an ad to you. Because we may serve advertisements on many different Web sites, we are able to compile information over time about where you, or others who are using your computer, saw and/or clicked on the advertisements we display. We use this information to make predictions about your characteristics, interests, or preferences, and to display targeted advertisements that we believe may be of interest to you. We may also associate this information with your subsequent visit, purchase, or other activity on participating advertisers’ Web sites in order to determine the effectiveness of the advertisements.

While we may use some of the information we collect in order to personalize the ads we show you, we designed our systems to select ads based only on data that does not personally and directly identify you. For example, we may select the ads we display according to certain general interest categories or segments that we have inferred based on (a) demographic or interest data, including any you may have provided when creating an account (e.g. age, zip or postal code, and gender), demographic or interest data acquired from other companies, and a general geographic location derived from your IP address; (b) the pages you view and links you click when using Microsoft’s and its advertising partners’ Web sites and services; and (c) the search terms you enter when using Microsoft’s Internet search services, such as Bing, and (d) information about the users you most frequently interact with through Microsoft’s communications or social networking services, such as Messenger. For more information about how we target ads, visit Personalized Advertising from Microsoft.

When we display personalized targeted ads, we take a number of steps designed to protect your privacy. For example, we store page views, clicks, and search terms used for ad personalization separately from your contact information or other data that directly identifies you (such as your name, e-mail address, etc.). Further, we have built in administrative, technical, and physical safeguards designed to prevent the unauthorized correlation of this data. We also give you the ability to opt-out of personalized ads. For more information or to use the opt-out feature, you may visit our opt-out page. In addition, you can go to the Network Advertising Initiative, which offers a single location to opt-out of ad targeting from member companies.

We also provide third party ad delivery through our Atlas subsidiary, and you may read the Atlas privacy statement at

Although the majority of the online advertisements on Microsoft sites are displayed by Microsoft, we also allow third-party ad-serving companies, including other ad networks, to display advertisements on our sites. These companies currently include, but are not limited to 24/7 Real Media,, Bidclix, Bluestreak, Burst Media, DoubleClick, Euroclick, Eyeblaster, EyeWonder, Falk, Interpolls, Kanoodle, Mediaplex, Pointroll, TangoZebra, Yahoo! Publisher Network, and Zedo.

These companies may offer you a way to opt-out of ad targeting based on their cookies You may find more information by clicking on the company names above and following the links to the Web sites of each company. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies.

Changes to this Privacy Statement

We may occasionally update this privacy statement. When we do, we will also revise the "last updated" date at the top of the privacy statement. For material changes to this privacy statement, we will notify you either by placing a prominent notice on the home page of our Website or by directly sending you a notification. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the personal information we collect.

Contact information

Microsoft welcomes your comments regarding this privacy statement. If you have questions about this statement or believe that we have not adhered to it, please visit the Contact Us page on our Website to send us an e-mail or contact us by postal mail at:

Microsoft Privacy
Microsoft Corporation
One Microsoft Way
Redmond, Washington 98052
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